Rachel Galan is a dedicated real estate professional from Silicon Valley who aims to transform the way people perceive real estate transactions.For her, buying or selling a home is more than just a commercial deal — it’s a pivotal, life-changing journey that opens exciting opportunities for her clients and their families.
The goal of this design project was to create a brand identity that reflects this unique, client-focused and ambitious approach, moving away from the typical corporate visuals commonly seen in the real estate industry.
The task was to create a stylish, modern, and minimalist logo that effectively represents Rachel Galan’s ambitious brand.
The design needed to be a geometrically refined mark that combines the initial letter “R” with an element symbolizing a “Home,” while conveying a sense of sophistication suitable for the Silicon Valley market.